“After analyzing more than 12,000 app-download campaigns run on the InMobi network over the last six months and comparing the conversion performance across traditional banners and interstitials for different types of content, we found interesting results: On Android, banner ads delivered the best conversions for lifestyle content (2.02%), while interstitials delivered the best conversion for games (3.04%). On iOS, banner ads worked best for classified content (2.7%) while interstitials delivered maximum conversions for social and entertainment apps (2.71% and 2.26%).”
“… video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to AdAge, the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users’ attention by expanding out of the site’s news feed into the left and right columns.”
Mentions:
Linkage:
- Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue
- Facebook Plotting Major Video Push
- Facebook said to launch autoplay video ads in news feed
- Facebook May Soon Bug You With Video Ads
- Facebook video ads: not quite yet. Maybe 2014?
- Facebook reportedly delays release of video ads
- Why Facebook’s video ads are destined to fail
- Will video ads supercharge Facebook’s revenue engine?
- Facebook’s ad timeline overcomes the doubters
- Facebook reportedly wants $1 million for each video ad
- News Feed FYI: A Window Into News Feed
- News Feed FYI – Facebook Without Clutter?
- Facebook Announces Algorithm Updates and News Feed FYI
